ASUS
ASUS is a global technology leader renowned for its innovation and quality across computing, gaming, and creator-focused solutions.
Brand Origin: China
industry: Consumer, Tech
Service Regions: UK, Italy
services: Marketing, Public Realations
Strategy & Engagement
ASUS launched dual-market campaigns in both Italy and the UK to solidify its leadership across two key verticals: creative professionals and mobile gaming enthusiasts. In Italy, the focus was on the ProArt lineup, targeting creators operating in extreme environments. An immersive experience in Val di Mello was designed to allow influencers to test, capture, and edit professional-grade content in real time using ASUS ProArt laptops—highlighting the product’s technical precision and rugged versatility.
In the UK, the spotlight shifted to performance and speed with the launch of the ROG Phone 8. The strategy centered on engaging the gaming community through a focused media and influencer campaign. This included an in-person pre-launch briefing, virtual launch event, and strategic review program across Tier-1 gaming, tech, and mainstream media. The sleek new design was also pitched to general audiences via national press coverage and partnerships with gaming KOLs.
Impact & Growth
The ProArt campaign in Italy resulted in over 35 pieces of high-quality influencer content, reaching more than 1 million users organically. This significantly boosted ASUS’s brand presence among creative professionals and demonstrated how its hardware performs in unpredictable, high-adrenaline environments.
Cross-market campaigns engaged creators and gamers, strengthening ASUS brand leadership.
ASUS
In the UK, the ROG Phone 8 campaign achieved 17 reviews in Tier-1 publications—including Forbes, The Daily Express, and GamesRadar+—with a combined audience exceeding 320 million. The media buzz was amplified through four strategic partnerships with top gaming influencers, increasing the device’s credibility and visibility among core gamers.
Together, these campaigns strengthened ASUS’s dual identity: a performance-first brand that empowers both creators and gamers. The tailored narratives, built around experience and specialization, translated into long-term engagement with key opinion leaders and broadened audience appeal across two distinct yet complementary communities.
