JAECOO
JAECOO is redefining the modern SUV experience by blending rugged capability with technological innovation.
Brand Origin: China
industry: NEVs, Auto
Service Regions: UK, Germany
services: Marketing, Public Realations
Strategy & Engagement
JAECOO launched its “Range Revolution” campaign with a bold, real-world test: challenging four top motoring influencers to drive the new JAECOO 7 from Eastbourne to Aberdeen—650 miles—on a single tank, without any refueling or recharging. Paul Wallace, Archie Hamilton, Jonny Smith, and Emma Walsh each documented their unique road-trip experience, sharing not only performance insights but also the thrill of pushing a next-gen SUV to its limits. Unexpected challenges along the route added authenticity and entertainment, elevating the narrative from test-drive to adventure.
JAECOO complemented the influencer-driven campaign with a multi-channel content strategy. A dedicated production team captured behind-the-scenes moments throughout the journey, transforming them into high-impact branded content for JAECOO’s owned digital platforms. This blend of earned and paid media ensured the campaign reached multiple audience touchpoints, maintaining brand consistency while amplifying authenticity.
We also organized a dinner event in Germany for Jaecoo and Omoda, both of which are brands under Chery.
Impact & Growth
The Range Revolution campaign achieved exceptional visibility, amassing over 5.7 million total campaign reach, with 595,000 views on influencer-generated content and 1.1 million views from JAECOO’s owned content. The buzz was not limited to social platforms—media coverage extended to major outlets like Mail Online, driving a total reach of 54 million through press mentions alone.
JAECOO 7 launched, proved unbeatable range, drove real consumer action.
JAECOO
More importantly, the campaign converted awareness into action. The challenge’s real-world credibility helped build consumer trust and intrigue, resulting in 2,000+ test-drive leads for the new JAECOO 7. By integrating influencer reach, immersive storytelling, and product performance, the brand generated tangible momentum in a highly competitive segment.
This campaign solidified JAECOO’s positioning as a serious contender in the UK automotive market, not just through claims, but through verifiable performance. The Range Revolution wasn’t just a marketing idea—it was a public demonstration of engineering confidence and brand boldness.
